Marc Hurwitz
SEO specialist
Background
Marc Hurwitz is the Head of SEO & Digital Strategy for My Commercial Lawyers. He specialises in search strategy for legal services, with deep experience in technical SEO, local (GBP) optimisation, and content systems that build E-E-A-T for law firms. Marc blends hands-on WordPress development, analytics, and structured data to turn complex legal topics—such as construction adjudication and civil & commercial litigation—into discoverable, conversion-focused pages.
Marc has built end-to-end SEO programmes for multi-site clients, set up reporting stacks (GA4, GSC, Looker Studio) and delivery workflows (ClickUp, SOPs), and oversees ongoing optimisation across service pages, blogs, and the firm’s Google Business Profile. He is diligent, highly detail-oriented, and comfortable collaborating with fee-earners to ensure accuracy, compliance, and measurable growth.
Area of Expertise
Technical SEO & Site Architecture – crawl/index management, Core Web Vitals, internal linking, schema (Organization, LegalService, FAQ, Article, Breadcrumb).
Local SEO for Law Firms – GBP optimisation, categories/services, posts, reviews, local citations, UTM tracking.
Content Strategy & On-Page SEO – topic clustering around adjudication, construction disputes, civil/commercial litigation; SERP-aligned headings, meta, and CTAs.
Analytics & Reporting – GA4, Search Console, Looker Studio dashboards; goal/event tracking for enquiries and phone clicks.
Web Performance & Implementation – WordPress/Elementor builds, page speed optimisation, image/JS/CSS optimisation.
SEO Programme Management – quarterly roadmaps, SOPs, QA processes, and team enablement in ClickUp.
Case Studies
- My Commercial Lawyers (UK legal services) – Led a full SEO rebuild: technical audit and fixes (H1/meta/alt/schema, speed), re-architecture of practice area content (construction dispute resolution, adjudication, commercial/civil litigation), internal linking, and GBP optimisation with ongoing content updates and reporting.
- Multi-location care & senior living (US) – Local SEO rollout (GBP, reviews, citations), service-area landing pages, conversion tracking and reporting.
- Professional services & marketplaces – WordPress performance tuning, structured data, and content frameworks driving steady growth in non-brand discovery.
Tools & Platforms
GA4, Google Search Console, Looker Studio, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, WordPress (Elementor/ACF/WooCommerce), ClickUp, Zapier.
Qualifications
Ongoing professional development across technical SEO, web performance, and analytics; advanced practitioner with Google Analytics 4 and Search Console, and experienced in legal-sector content compliance and structured data implementation.